Keynote Speaker · Executive Coach · Author · Podcast Host
Leadership that feels human.
Teams that actually thrive.
For 30+ years, Dr. William Attaway has helped leaders across the globe build healthier cultures through authentic appreciation and catalytic leadership.
- Books sold
- 800K+
- Countries
- 60+
- Podcast rank
- Top 1.5%

Now booking 2026 · Global availability
Speaker Reel
See William on stage.
A calm, passionate style that makes leadership feel personal and immediately actionable.
What Dr. Attaway brings to the room
Practical, research-based,
immediately usable.
Authentic Appreciation
Move beyond generic recognition. Teach teams to communicate value in the language each person actually receives.
Catalytic Leadership
12 keys from his best-selling book that turn managers into intentional leaders people want to follow.
Healthy Culture
Diagnose what's really breaking trust, then give leaders a step-by-step path to fix it, in-person or virtual.
Praise
“William is the rare speaker who makes leadership feel both deeply personal and immediately actionable. Every time I've heard him speak, I've walked away with insights I could put to work the same day.”
Justin Simmons — SpaSurge Marketing

Two brands. One mission.
CEO of Appreciation at Work®. Founder of Catalytic Leadership®.
Dr. Attaway leads two organizations that together serve tens of thousands of companies — from Fortune 500s and every branch of the U.S. Military to nonprofits, hospitals, and growing agencies. His talks meet both the C-suite and the front line.
