About
Helping leaders become the kind of people others want to follow.
Dr. William Attaway is the CEO of Appreciation at Work® and the founder of Catalytic Leadership®. A seasoned executive coach and leadership strategist, William brings over 30 years of experience equipping leaders and leading teams to grow, communicate, and thrive together.
Through Catalytic Leadership®, he has guided business owners, agency leaders, and entrepreneurs to achieve transformational growth by developing the skills, strategies, and mindset necessary to lead with purpose. His insights now shape the next chapter of Appreciation at Work's impact, empowering leaders to strengthen trust, improve retention, and create cultures where people truly feel valued.
6
Continents where clients have been served
60+
Countries using resources
25
Languages translated
480K+
Assessments completed
Author & Podcaster
Ideas that travel.
William is the author of several books, most recently Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. He also hosts The Catalytic Leadership® Podcast, a globally ranked show in the top 1.5% of all podcasts, and is launching the brand-new Appreciation at Work® Podcast and the Now It Makes Sense Podcast.
- · The 5 Languages of Appreciation in the Workplace (Revised & Expanded), 2026
- · Catalytic Leadership: 12 Keys To Becoming An Intentional Leader Who Makes A Difference, 2022
- · Lead: Leadership Lessons from the (Not So) Minor Prophets, 2014
- · Catalytic Culture (forthcoming, 2027)
Off the stage
William is a devoted husband to his wife, Charlotte, and a proud father to two young adult daughters. When he's not speaking, coaching, or leading, you'll find him reading, learning, or enjoying time with family.