Ideas that travel beyond the room.

Coming April 2027

Catalytic Culture

Every leader has a culture. The question is whether you built it on purpose or just ended up with it. In Catalytic Culture, Dr. William Attaway draws on his decades of coaching leaders across industries to show why a single catalytic leader can only take a team so far. Real transformation happens when the whole environment becomes the catalyst, when appreciation flows person to person and values show up in daily decisions instead of hallway posters. He walks you through building a culture that runs on more than borrowed values and copied perks: how to speak your people's language, turn feedback into something your team welcomes instead of fears, hold your culture together when pressure hits, and hire and onboard for the environment you're actually building. Each chapter closes with reflection questions and practical exercises, so you finish this book with a working roadmap, not just more ideas. If you're tired of a culture that runs on accident, this book gives you the system to build one that runs on intention, and multiplies itself long after you leave the room.

November 2026

The 5 Languages of Appreciation in the Workplace

Revised & Expanded Edition — with new research from JC Hite and William Attaway

The #1 New York Times bestselling framework from Gary Chapman and Paul White, now revised and expanded with fresh research and updated tools. Built on the five languages of appreciation — words of affirmation, quality time, acts of service, tangible gifts, and appropriate physical touch — the book shows leaders how to communicate authentic appreciation in the specific way each team member actually receives it. Includes access to the Motivating By Appreciation (MBA) Inventory, plus practical guidance for remote and hybrid teams, reducing burnout and turnover, and moving beyond generic recognition programs to relationships that make people want to stay.

2022

Catalytic Leadership

12 Keys To Becoming An Intentional Leader Who Makes A Difference

Leadership does not happen by accident. In Catalytic Leadership, Dr. William Attaway lays out twelve keys that separate leaders who drift from leaders who catalyze change in the people and organizations around them. Drawn from more than three decades of leading teams and coaching leaders, each key is paired with practical steps you can apply immediately — from clarifying your own growth plan to developing the next generation of leaders beneath you. It is a field guide for anyone who wants their leadership to outlast their tenure.

2014

Lead.

Leadership Lessons from the (Not So) Minor Prophets

The twelve minor prophets were leaders who spoke hard truth into resistant cultures, often at great personal cost. In Lead., William Attaway mines their stories for timeless, practical leadership lessons on courage, conviction, communication, and perseverance. Each chapter pairs an ancient voice with modern application, making it an ideal read for leaders, teams, and small groups who want their leadership grounded in something deeper than technique.